Tags: fandom

chalice well

ESSAY: "I Like Smart" - White Collar and the Courtship of the Intelligent Viewer

Written for ficchica for her winning donation in the "Help_Chile" auction on LiveJournal. 

 Back in October, USA Network did several things to ensure that I and other viewers would tune in for the premiere of White Collar. I'm not just talking about the schnillion ads they ran for, like, half a year before the series even launched, either. TNT tried that with Saving Grace and it didn't work (TNT also tried to hold us hostage to get previews for the next week's The Closer, but that just pissed me off).

 Nope. USA did several smart things.

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